Our Story

Welcome to Nuvi, a sanctuary of 925 silver jewelry that transcends time, evokes nostalgia, and seamlessly fuses the modern with our cherished Indian heritage. Nuvi, aptly named as the symbol of new beginnings, reflects a fresh chapter in my life, dedicated to crafting pieces that hold sentimental value and embrace the essence of femininity.


Our logo, the fish, embodies profound meanings. It signifies not only the dawn of new ventures but also pays homage to the feminine spirit and the beauty of fertility. At Nuvi, we honor and celebrate the women who wear our creations, as well as the legacy they carry within them.


Note from the founder

Hi, I’m Aarzoo Babel, a Jewelry Designer from Rajasthan, India. I wanted to take a moment to share with you the story and vision that fuels our brand.

In 2020, Nuvi came to life as a result of my deep-rooted passion for design and my journey as a graduate in Lifestyle and Fashion Accessories from National Institute of Fashion Technology, Gandhinagar. This journey has been a dream come true for me, and I'm thrilled to have you along for the ride.

What truly sets Nuvi apart is my profound appreciation for the heirlooms that have adorned my mother's treasure box for generations. These precious pieces hold a special place in my heart, and I wanted to share their magic with a wider audience. That's where the vision for Nuvi was born.

My dream was simple yet profound: to embrace the essence of tradition and allow it to flourish in the modern world. It's like a beautiful marriage between the timeless beauty of Indian designs and the ever-evolving pulse of contemporary aesthetics.

I'm enchanted by this amalgamation, and it keeps me deeply connected to both my rich heritage and the exciting trends of today. It's a journey filled with love, creativity, and a touch of magic.

The Design

For me, designing is not just a profession but my true passion—it's where my heart sings, where I explore forms, and where I create something with love and care that I hope you'll treasure forever.

Every time I craft a new design, I promise you this: I pour my heart and soul into it. It's a labor of love, and I can't wait to share these creations with you.

Thank you for being a part of the Nuvi family. Your love for our designs keeps us going, and we're grateful to have you as part of our journey.